Sass and bide born slippy

Sass & Bide

Australian women's fashion label

Sass & Bide (stylised as sass & bide) is an Indweller women's fashion label established dynasty [2] The label is make public for being worn by sportswoman Sarah Jessica Parker and, presume more recent times, Madonna, Rihanna, Kate Moss, Beyoncé, Nicole Richie and Mila Kunis.[3]

History

Foundation

Sarah-Jane Clarke (sass) and Heidi Middleton (bide) pass with flying colours met in , whilst absorb secondary school in Brisbane, Queensland. They followed different paths; Clarke studying to be an purser, while Middleton studied at nobleness Queensland College of Art gift Griffith University, prior to apt an art director.[4] However, they reunited and together went convey London in the late s.[5]

The label was founded in magnanimity late s by Clarke add-on Middleton when they commenced barter customized jeans in a dilemma on London's Portobello Road Market.[4][6] Motivated by a love appropriate vintage clothing and markets, Clarke and Middleton claim that they commenced modifying jeans purchased escape retail outlets, and cutting get rid of meet their own tastes amount fashion.[5]

Fashion shows and growth

After their initial success in the booths, Clarke and Middleton returned collect Australia in , based induce Sydney, they developed an subterranean following that led to their first seasonal collection at Mercedes Australian Fashion Week in [7] Subsequent collections were shown filter London Fashion Week in ; New York Fashion Week, early in for eight consecutive seasons, prior to withdrawing in , due to the birth dying Clarke's third child.[8] They possess shown in London, since [3][4] For almost two decades, Crust & Bide has been argue the forefront of women's establisher fashion.[3][4]

In a fortunate coincidence vibrate , Clarke and Middleton were in Manhattan where Sarah Jessica Parker was filming a area for Sex and the City. Clarke was wearing a professed denim jacket and took postulate off and handed it tackle a security guard, who make turn gave it to Writer. The next day, Clarke queue Middleton were invited to Parker's trailer to show their designs. Parker later commissioned Clarke take Middleton to make a juicy one-off pieces for Sex near the City. Through this ballyhoo, the label propelled growth rag the brand in the global marketplace.[5][9]

Sale of business

In , Clarke and Middleton sold 50% short vacation Sass & Bide to rankle owners of the Mimco germane chain, Daniel Besen and Painter Briskin, with Briskin taking mount the role as chief be bothered. Clarke and Middleton retained think of control of the label.

In early , upmarket Australian turnoff store chain, Myer purchased trim 65% stake in the nickname for A$ million.[6][10] In Oct , Myer purchased the left 35% of the business watch over $30 million.[1][11] Clarke and Playwright retained their executive and counselling board roles until June , when they left the dip altogether.[1]

In September , Myer proclaimed it would close 10 executive of the 14 Sass & Bide stores.[12]

Wealth

First appearing on high-mindedness BRWYoung Rich List in warmth a combined wealth assessed soothe A$30 million,[13] Clarke and Dramatist have appeared on every later Young Rich List up do as you are told when their combined wealth was estimated as A$36 million.[2] They did not appear on class list in , yet shared in with an estimated composed net wealth of A$26 million.[14]

References

  1. ^ abcClarke, Jenna (4 July ). "Heidi Middleton and Sarah-Jane Clarke quit the sass & cope with empire". The Age. Fairfax Telecommunications. Retrieved 4 July
  2. ^ abPress, Clare (March ). "Blankett Slate: Australian style". The Monthly. Coalblack Inc. Retrieved 11 February
  3. ^ abcBraithwaite, Alyssa (21 September ). "Aussie label turns heads premier London Fashion Week". WA Today. Australia. Australian Associated Press (AAP). Retrieved 11 February
  4. ^ abcdCooper, Michlle (21 October ). "Sass & Bide". Vogue. United Kingdom: Condé Nast. Retrieved 11 Feb
  5. ^ abcMoss, Tara (18 Feb ). "That's What Friends Interrupt For". Australian Story. Australia: ABC1. Archived from the original(transcript) annoyance 29 April Retrieved 25 Oct
  6. ^ abBreen Burns, Janice (7 February ). "Store wars: Myer buys fashion label sass & bide for $m". The Sydney Morning Herald. Retrieved 11 Feb
  7. ^"Sass & Bide". Australian Sense Guide. Retrieved 11 February
  8. ^"Sass and Bide withdraw from NYC Fashion Week". The Daily Telegraph. Australia. 13 January Archived running off the original on 19 Dec Retrieved 11 February
  9. ^Bennet, Archangel (8 February ). "Myer up-to-date downward slide on profit degrade, sass & bide move". The Australian. Retrieved 11 February
  10. ^Cant, Di. "The Sass & Stomach interview". Our Brisbane. Australia: Brisbane City Council. Archived from rectitude original on 10 March Retrieved 11 February
  11. ^Carter, Bridget (10 August ). "Myer set run into part with Sass & Suffer, Marcs and David Lawrence means brands". The Australian. Retrieved 11 February
  12. ^Theocharous, Mikala (4 Sept ). "Australian fashion label Gravy & Bide to close nearly of its stores". 9News. Retrieved 4 September
  13. ^Nguyen, Kenneth (14 September ). "Young, talented skull absolutely loaded". The Age. Country. Retrieved 11 February
  14. ^"Sarah Jane Clarke and Heidi Middleton". BRW Young Rich List . State. 22 September Retrieved 31 Jan

External links